The Golden Trigger: Secrets of Sales Psychology

What if closing a sale didn’t feel like selling at all?

In The Golden Trigger: Secrets of Sales Psychology, Fabian Hautermans reveals the hidden psychological principles that drive human decisions — and shows you how to use them with integrity to sell more, earn trust, and create lasting success.

This isn’t another book about tricks, scripts, or outdated sales tactics. It’s a masterclass in understanding people: their fears, desires, motivations, and emotions. Once you know how buyers really think, you’ll stop pushing for sales and start guiding people naturally toward “yes.”